John W. Robertson

Helping teams make better product decisions through research and behavioral insight

Research leader with experience across Amazon, Secureworks, IBM, and American Airlines, helping cross-functional teams reduce ambiguity, shape strategy, and improve complex product experiences.

Mixed-methods research • Decision influence • Product strategy

Mixed-methods research • Decision influence • Product strategy

View case studies

Featured work

Research that improved decisions, products, and experiences across enterprise systems and consumer services.

AMAZON

Build or adapt? Rethinking B2B logistics at Amazon

Led research that shifted Amazon’s B2B logistics strategy from internal debate to a customer-centered vision based on how businesses plan and manage deliveries.

AMAZON

Build or adapt? Rethinking B2B logistics at Amazon

Led research that shifted Amazon’s B2B logistics strategy from internal debate to a customer-centered vision based on how businesses plan and manage deliveries.

SECUREWORKS

Defining human-centered AI for Cybersecurity Analysts

Defined human-centered AI principles for cybersecurity platform, helping teams move from broad AI ideation to focused, trustworthy features grounded in real analyst workflows and decision-making.

SECUREWORKS

Defining human-centered AI for Cybersecurity Analysts

Defined human-centered AI principles for cybersecurity platform, helping teams move from broad AI ideation to focused, trustworthy features grounded in real analyst workflows and decision-making.

Load more

Thought leadership: Podcasts, talks, and workshops

Conversations on UX research and product strategy.

  • Designing Security Products podcast
  • From tools to teammates: (Dis)trust in AI for cybersecurity with Neele Roch
  • Security tools don't get a free pass with Jaron Mink
  • Help Security Analysts tell the story behind the threats with Shante Perrin
  • Putting human-centered security into practice with Julie Haney
  • So much data, so little time: Designing for security workflows with Tom Harrison
  • No room for hype when integrating AI into cybersecurity products with Siddharth Hirwani
  • What do you know about alert fatigue?
  • Build a UX of AI framework for your cross-disciplinary team
  • AI in cybersecurity: Analyst perceptions & design implications
  • Ethnography to stimulate innovation and improve UX
  • Designing Security Products podcast
  • From tools to teammates: (Dis)trust in AI for cybersecurity with Neele Roch
  • Security tools don't get a free pass with Jaron Mink
  • Help Security Analysts tell the story behind the threats with Shante Perrin
  • Putting human-centered security into practice with Julie Haney
  • So much data, so little time: Designing for security workflows with Tom Harrison
  • No room for hype when integrating AI into cybersecurity products with Siddharth Hirwani
  • What do you know about alert fatigue?
  • Build a UX of AI framework for your cross-disciplinary team
  • AI in cybersecurity: Analyst perceptions & design implications
  • Ethnography to stimulate innovation and improve UX

Podcast appearances, talks, and workshops